Market Reader Pro® provides contracted product evaluation services to companies that are looking for objective feedback directly from the users of their products. Essentially, we are the matchmaker between the consumer and manufacturer, or production company.
Successful business decisions stem from having real world consumers use your products in their actual homes or offices. These product evaluations are ultimatley used to confirm that the design meets the marketing objectives.
Our evaluation studies are used for a wide range of internal and external purposes. Our clients utilize our findings to make stellar sales presentations, and alas, close the deal. We have even seen our findings used in training of serviceability reviews of major appliances!
Different industries we assist describe our Product Evaluation service by different names. Below are a few research terms that your organization may use for this service: