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Ben Franklin Technology Partners - Northeastern Pennsylvania
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Market Reader Pro® benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000

Product Evaluation Methodologies - Overview

What will consumers say about your lastest design?
Market Reader Pro® can tell you!

If people buy it; we have probably tested it.

Market Reader Pro® provides contracted product evaluation services to companies that are looking for objective feedback directly from the users of their products. Essentially, we are the matchmaker between the consumer and manufacturer, or production company.

Successful business decisions stem from having real world consumers use your products in their actual homes or offices. These product evaluations are ultimatley used to confirm that the design meets the marketing objectives.

Our evaluation studies are used for a wide range of internal and external purposes. Our clients utilize our findings to make stellar sales presentations, and alas, close the deal. We have even seen our findings used in training of serviceability reviews of major appliances!

Different industries we assist describe our Product Evaluation service by different names. Below are a few research terms that your organization may use for this service:

We Generate Consumer Product Reviews Consumers complete online surveys about your products
We Combine Web Surveys
with In-Home Product Tests and Reviews!

We Generate Consumer Product Reviews


A short list of past in-home evaluation tests performed:
  • Album Artwork
  • Apparel
  • Beverages
  • Body Performance Improvement Products
  • Books
  • Control Panels
  • Countertop Gardens
  • Countertop Household Appliances
  • Dental Hygiene Products
  • Dish Detergents
  • Dishwashers
  • Dryer Sheets
  • Fabric Softeners
  • Health & Beauty Products
  • Household Electronics
  • Laundry Detergents
  • Major Appliances
  • Many Fine Fragrances and Perfumes
  • Microwaves
  • Nail Polish
  • Ovens
  • Packaged Foods
  • Personal hygiene products
  • Skin Lotions
  • Sneakers
  • Socks
  • Stovetops
  • Toys

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Did you know...

Consumers report that free samples, coupons, and recommendations from friends are key factors in deciding to try a new product?

Contact us to discuss new product sample distribution and product testing, using word-of-mouth, among consumers.