Custom Market Research Panels

We Build Custom Panels from Your Consumers or Ours

At Market Reader Pro®, we establish and maintain individual market research panels to be used for custom studies. Each client’s panel is designed to evaluate consumer response to your latest product or concept with the general public, a specific demographic group, or directly to your existing clients. We can build a custom panel for you from our own extensive consumer base. Or, we can use your company’s existing database of consumers.

In addition, with this service, we can use your custom panel to run promotions to test new and innovative advertising campaigns. With the results of our studies, we assist companies in developing finely tuned innovative marketing recruitment campaigns that are desirable to both existing consumers and potential new users.

Using this process, we often find that some product and advertising ideas work very well with some consumers and fail with others. Using our custom panel approach, we then direct the optimal promotional campaign to the right demographic group.

Advantages of Custom Market Research Panels

When Market Reader Pro® builds your custom market research panel, you acquire our expertise in:

• Building and maintaining Web-based market research panels
• Survey design and analysis
• Successful online studies
• Technical know-how as a Microsoft Certified Partner

Additional advantages include:

• Use of Market Reader Pro®’s proven survey software
• Ability to re-use the panel for ongoing cost saving
• Flexibility to use your custom panel for many different types of studies and for marketing promotions
• Inherent security of your confidential member records
• Simplification of your own internal tasks
• Use of our proprietary technologies include Advantage3D® and SIRR™

Use of Market Reader Pro®’s panel decreases cost and turnaround time on surveys.

Read about how we maintain our panel for client benefit.

To talk to someone at Market Reader Pro® about which of our custom services would best meet your needs, please contact us.

The Latest Updates

NEW! Energy Savings/Habit Change Survey

NEW! Teen Hair Research Report

NEW! Apparel Research Report

NEW SURVEYS

31 July 2010
New Bra Design Survey

30 April 2010
Perfume Study

New Surveys

 

Panelist Spotlight Alyssa of Pennsylvania
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Appliance Success Story

Qualitative Interviews in Consumer Homes with Audio and Video recording. Recently, our SIRR™ Systems were used in a product innovation study for a leading appliance manufacturer. After collecting consumer insight through a one year in-home product test of a kitchen appliance, our client wanted to delve even more deeply into consumers’ habits and attitudes.More…