Still the Gold Standard for Qualitative Research
Focus groups have been around for a long time. There are many reasons that top companies still rely on focus groups for their qualitative data.
Why Market Reader Pro®?
Our expertise in consumer insight makes us the go-to company for new product development. Our experienced and unbiased staff provides our clients with trustworthy, actionable consumer information on time and on budget. Let us help you make the most of your research budget.
We have conducted studies or built projects in a wide range of industries:
We Combine the “Art” and “Science” of Research
At Market Reader Pro®, we combine the “art” of focus groups with the “science” of quantitative, online surveys. We provide for our clients a “one-two” approach:
Combining qualitative and quantitative data streams provides the best of both worlds and results in complete, actionable consumer information while saving product development costs and maximizing your return on investment. Let us design a custom research package that meets your needs!
Qualitative + Quantitative = Comprehensive
We maintain our own internal online research panel. Most of our competition outsource for their online panels. The benefits of having an internal online research panel include:
Included in Focus Groups:
We use the Web to make information sharing easy for our clients!
Market Reader Pro®’s knowledge of the Internet combines the best of in-person focus groups with the benefits of technology. In addition to a PowerPoint report, we offer individualized Web portals for each of our clients. On these Web portals, we post highlights and representative consumer comments from focus groups. This allows everyone on your project team to see the consumers’ responses to your products and ideas, wherever they may be! From the engineers in the Midwest to the project leader on the West Coast, to the graphic designer in Timbuktu-- everyone can have secure Web access to organized video clips from in-person focus groups. Additionally, our clients have had much success integrating these clips into their sales and marketing presentations. We can also use our trademarked SIRR™ System—Simple Internet Remote Reporter—to bring you images from consumers’ in-home use of your products!
A Focus Group Case Study
The world’s leading manufacturer of homeopathic medicines worked with us to update the packaging for one of their key products in preparation for widely increasing the retail reach of the product: they needed to get the “health food store” product on the shelves of major mainstream pharmacies. This involved both focus groups and a large scale online survey as follow up.
Contact us to find out how we can help you get better business results.
13 May 2013
25 April 2013
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