Custom Research – Habits and Attitude Studies

Habits and Attitude Studies – Users of Market Reader Pro®'s services are able to quickly identify new trends in the buying attitudes and buying practices of consumers. With this information our clients are able to develop market segmentation strategies. We can assist you with dividing the target market by building surveys that clearly measure potential customers' responses to their wants, resources, locations, buying attitudes, and buying practices.

Using this behavior segmentation your marketer can concentrate your resources on reaching those people in the market who are most likely to buy your product or service. This way your marketer can concentrate your resources on those new product concepts with the most potential for success.

We are able refine our collections through the use of surveys that utilize: concept randomization, branching questions, word association questions, online focus groups, and images.

Sample surveys questions:

• Did you purchase a fragrance or beauty product as a gift in the past 60 days?
• Where in your kitchen do you store opened and in-use bottles of dish liquid?
• Which of the following fragrance ads do you feel are most targeted to you?
• How much money have you spent at Sears in the last 60 days?

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