Market Reader Pro® benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000
Electronics Industry Consumer Market Research
Full Service Market Research for the Electronics Industry
|
Today, consumers have more options than ever before when it comes to electronics, from digital cameras, flat screen televisions, and video games, to navigation devices, MP3 players, and wireless phones. With the ever-changing technology in the electronics industry, it is crucial for companies to continually re-examine consumers’ preferences in order to stay on top of the market. Market Reader Pro®’s experienced market research team can help you stay in touch with your consumers and ahead of your competition in the electronics industry.
|
 |
Use online market research to test new concepts in electronics |
|
We have been servicing the market research needs of the electronics industry since our start. We utilize the Web to collect data directly from a broad range of consumers on their behaviors, perceptions, needs, attitudes, and opinions. We have the unique ability to provide both in-home product testing and online surveying to provide our clients with effective, in-depth market research. Our proprietary technology allows us to conduct in-depth consumer insight research at a lower cost to you, so you can get your products on the market quicker and get a better return on investment.
Let Consumer Insight Make Your Next Product a Success!
 |
Stay ahead of consumer electronics trends |
|
- What are the latest market trends in the electronics industry?
- Which High Definition disks come out on top with consumers, Blue-Ray or HD-DVD?
- Which consumer electronics products should target which generation?
- What services are consumers interested in purchasing with their electronics products?
- How can you alleviate consumer confusion as innovations in the digital world grow more complex?
- With the increasing need for multifunctional electronic devices, which products and innovations would meet consumers' needs in the digital on the go market?
|
We invite you to review some of our success stories to see how we help our clients stay ahead of the competition.
Superior Market Research, Data Collection,
and Product Testing Results
|
Our innovative techniques for capturing consumer insight research include:
|
Animation software used to show electronics concepts to consumers to get their valuable feedback. More… |
|
Survey creation, data collection, and reporting software, and Web Portals. More… |
|
 |
Use consumer insight to reach your target market |
|
|
World-wide access to in-home consumer insight to:
- Capture audio & video of in-home product use
- Conduct interviews without traveling to the site
- Access secure Web portal to view the SIRR™ audio, video, and still images. More…
|
Electronics Client Testimonial
|
|
“Kudos to you and your team! The wireless consumer research and report you provided for Nextel Communications are great, and exceeded our expectations. I think you can be assured of a good reference, and a good response, from Nextel's marketing and communications organizations. I've so far shared the report with the Senior Manager of Products and Services, and with the Senior Manager of Analyst Relations. Both were very impressed. Thanks for helping walk us through the process, and for delivering a quality product well within the timeframe and budget you quoted us.”
Alice Ducq
Senior Communications Consultant
Marketing and Public Relations
Nextel Communication
http://www.nextel.com
|
We can help you find out what today’s consumers are looking for in electronics! To talk to someone at Market Reader Pro® about which of our custom market research services would best meet your needs, please contact us.
BACK TO THE TOP
|
The Latest Updates
NEW! Energy Savings/Habit Change Survey
NEW! Teen Hair Research Report
Panelist Spotlight
Alyssa of Pennsylvania
more...
Appliance Success Story
|
Qualitative Interviews
in Consumer Homes with Audio and Video recording.
Recently, our SIRR™ Systems were used in a product innovation study for a leading appliance manufacturer. After collecting consumer insight through a one year in-home product test of a kitchen appliance, our client wanted to delve even more deeply into consumers’ habits and attitudes.More…
|
|
